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Dear Sir/Madam,
Following the great success and positive reactions about the last year’s program, we are proud to present you with “Strategy and Leadership” module, which will be delivered by some of our most respected and best evaluated lecturers. Book your place on time and use this unique opportunity to experience “High Impact Learning”.
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2. COMPETITIVE ADVANTAGE: HOW TO CREATE SUSTAINABLE COMPETITIVE ADVANTAGE (June 20)
Course outline
The purpose of this seminar is to understand how a company creates sustainable competitive advantage in its industrial sector, including service industries. The first part of the course focuses on the sources of competitive advantage, which are more or less sustainable, and why. To what extent, for example, does geographic location give a company an advantage over its rivals? Once understanding the sources of competitive advantage, we concentrate on one of these, which consists of the core competences within the firm and how they are acquired. The examination of core competences will be conducted through the discussion of a business case developed in Croatia. Finally, we shall turn to the subject of how a firm acquires and maintains sustainable competitive advantage over its rivals.
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Course content
 Sources of competitive advantage
Activity networks
Core competencies
Operational efficiency (OE) versus competitive strategy
Acquisition and maintenance of sustainable competitive advantage
Case analysis
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Lecturers
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IVICA VRAN?I?, FCIPD
He has more than fifteen years of experience in Human Resources and Management Development working as the most responsible person for the function within different companies and as outside adviser and consultant. He has spent five years in Coca-Cola Beverages Croatia, and left the company from the position of Human Resources Manager. Beside it, he was working as Training and Development Manager, and as internal trainer worked with managers and management teams within Coca-Cola system in several European countries. Before Coca-Cola Ivica Vrancic worked in British American Tobacco and DHL, in both companies as Human Resources Manager, and as Recruitment and Development Specialist in Zagrebacka banka.
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JOHN C. ICKIS, DBA
John Ickis is Professor of Strategy, D.B.A., Harvard University, M.B.A., Harvard University, ex president of consulting company J.E. Austin Associates, Inc. in Costa Rica, CEO of J.E. Austin d.o.o. in Croatia and Chief-of-Party for USAID program Competitiveness Council in Croatia. He was a lecturer at Harvard Business School in course Managing in Developing Countries. Currently John is Regular Professor of organization and strategy in INCAE, Alajuela, Costa Rica. He has directed programs of managerial education and competitiveness in Latin America, Asia, Africa and Central Europe. It is an expert in the method of cases, he was selected as the instructor in the First Program of Participant-Centered Learning in Harvard Business School and carried out workshops on the theme for institutions and universities in twelve countries.
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